What the national rebrand means for us as a franchise
There has been a lot of work going on behind the scenes from the Bluebird Care National Support Team and selected franchise partners to deliver not only a fresh and functional website but also a brand which positions us as a leading and premium home care provider in the care industry.
We’re excited to finally share the news about our national rebrand and the launch of our new care and careers site. This rebranding initiative is a significant moment for Bluebird Care across the whole of the network, strengthening our position as a premium home care provider across the UK and Ireland.
But beyond the national level, this rebrand holds even greater importance for us as a franchise...
A unified national brand
Bluebird Care has long been recognised as one of the largest and most trusted care providers across the UK and Ireland. The rebrand has been designed to solidify this position, creating a unified and modern identity that reflects the scale and reliability of our services. It communicates that wherever you are, you can trust Bluebird Care to deliver consistent, high-quality care.
The strength of this national brand helps differentiate us in a competitive marketplace. For customers, it signals professionalism, quality, and reliability on a larger scale—reassuring families that they are choosing a care provider backed by years of experience and a reputation for excellence. For us as a franchise, it empowers us with a brand identity that is instantly recognisable and respected.
What this means for us as a franchise
While this rebrand enhances Bluebird Care’s presence on a national level, it’s also designed to benefit us at the franchise level. The new identity gives us the tools to stand out in our local markets, helping us to better connect with our communities, customers, and prospective staff.
The refreshed website and branding provide a cohesive platform that supports our local marketing efforts, ensuring we have the backing of a strong national brand while maintaining the flexibility to address the specific needs of our local customers. Whether it’s helping a family choose care for a loved one or recruiting the best local talent, we now have a more impactful way of presenting who we are and what we stand for.
Reconnecting with our local communities
While we’re proud to be part of a large and trusted national care provider, our day-to-day work happens in the heart of our local communities. The rebrand gives us a renewed opportunity to reconnect with these communities. It serves as a reminder that Bluebird Care is not just a large company, but a local provider of personalised care.
The new website has been carefully designed to ensure a seamless user experience for customers—making it easier for them to find local offices, access information, and contact us directly. We believe this will make it easier for us to reengage with current customers, reach out to past customers, and build relationships with those who may be considering care for the first time.
By aligning our local office with the national brand, we can reassure families that while we operate with the strength of a large network, we remain deeply connected to the unique needs of the communities we serve.
Attracting new talent to our team
One of the most exciting aspects of the rebrand for us as a franchise is the impact it will have on our recruitment efforts. Bluebird Care has always been a sought-after employer in the care sector, and the new branding reinforces our position as a leading place to work.
The new careers section of the website highlights the opportunities we offer, from entry-level roles to more experienced positions. This will help us attract individuals from other care providers, as well as those who are brand new to the industry. For us as a franchise, it means we can offer potential team members the benefits of joining a well-known, trusted brand with clear career progression, competitive benefits, and a strong sense of community.
We now have a more compelling way to present the value of working for Bluebird Care—not just as part of a job, but as part of a meaningful career that makes a real difference in people’s lives.
Moving forward together
This rebrand marks an exciting new phase for Bluebird Care nationally and for us as a franchise. We’re proud to be part of this larger movement, which strengthens both our local presence and the confidence people have in Bluebird Care across the UK and Ireland.
The updated brand identity and website will help us attract new customers, reconnect with past ones, and bring talented new individuals into our team. It’s a powerful step forward, giving us the tools we need to continue growing our business and delivering the exceptional care our customers deserve.
