Meet our local Swale team

Delivering Excellence, Every Day

Lorraine Crawley - Registered Manager

Lorraine joined Bluebird Care Medway in June 2012 as a Community Care Worker and has since progressed through various roles, including Care Mentor, Support Supervisor, Deputy Head of Care, and Head of Care. In 2023, she was promoted to Registered Manager, reflecting her dedication and leadership. With extensive experience in care, business management, and safeguarding, Lorraine is committed to providing exceptional customer care. Outside of work, she enjoys spending time with her family, including her grandchildren, and loves walking, cooking, and traveling.

Lynsey Burton - Deputy Head of Quality Assurance

Lynsey started working for Bluebird Care in November 2015 as a care assistant. By November 2016, she had also taken on mentoring new carers, performing spot checks, and handling an on-call role alongside her care assistant duties. In February 2017, she began working half a day a week in the office, which eventually became a full day. Since January 2025, Lynsey has worked full time in the office, enjoying a rewarding role that helps others and ensures that care standards remain compliant. Outside of work, Lynsey is a passionate animal lover, sharing her home with a variety of pets!

Gemma Cubitt - Customer Support Supervisor

Gemma joined Bluebird Care Swale in 2018 as a Care Assistant, quickly discovering her passion for care and the fulfillment of making a difference. She progressed to Care Supervisor in 2019 and Care Coordinator in 2021, ensuring customers receive visits at the right times. Most recently, Gemma was promoted to Deputy Head of Care and is proud to be part of a team committed to delivering the highest standards of care.

Kate Cracknell - Care Co-ordinator

Kate joined Bluebird Care in April 2022 and quickly found her calling in community care. With nearly three years of experience, she progressed to Field Care Supervisor and was promoted to Care Coordinator in April 2025. Outside of work, Kate enjoys spending time with her two Labradors, Arol and Munch, and has had memorable experiences, including feeding big cats and grooming a puma during a zookeeper experience.

Building Confident, Compassionate Care Teams

Amy Edwards - Training Manager

Amy joined Bluebird Care in March 2015 as a Care Assistant. Her constant good conduct, devotion to customers and commitment to her caring role secured her promotion in February 2017 to Care Mentor and at the end of March 2018, Amy gained a further promotion to Support Supervisor and works in the office for three days per week. Amy was shortlisted for a Bluebird Care national award in 2017. She even went through to the finals having won Carer of the Year for the South East region. Well done Amy! From November 2019, Amy's role as Support Supervisor changed to Training Supervisor with her having the sole responsibility for the training of new Care Workers in both the Medway area and the Swale area.

Jade Colmer - Wellbeing & Support Supervisor

Jade began her journey with Bluebird Care in 2018 as a carer, where her compassion and dedication quickly shone through. She later moved into recruitment, before stepping into her current role as Wellbeing and Support Supervisor in 2023. Jade is passionate about supporting both her colleagues and the people we care for, always bringing warmth, energy, and a supportive approach to her role. Outside of work, Jade enjoys spending time with her family and friends, often exploring the local area and making the most of what the community has to offer.

Building Awareness, Inspiring Action

Jennifer Shannon - Community Liasion

With over 10 years’ experience as a Client Relationship Manager, Jen made a bold career change to follow her passion for helping others. Now studying Occupational Therapy, she brings warmth, professionalism, and a deep understanding of person-centred care to everything she does. Jen joined Bluebird Care in August 2024 as a carer to gain hands-on experience and quickly transitioned into the office team, where she now leads on community events and marketing—connecting people with the care and support they need.

Hazel Dayrit

On-Call Coordinator & Marketing Assistant

Empowering Teams, Elevating Standards

Jordan Byrne - Director

Hi, I’m Jordan Byrne, the proud owner of Bluebird Care Swale! I studied management at the London School of Economics and spent some time on the MBA program at Yale. Before getting into homecare, I worked in finance in the City of London and across Europe. But what has always driven me is making a real difference in people’s lives. My decision to lead this homecare agency is personal. Having experienced the need for care within my own family, I understand firsthand the impact it can have—not only on those receiving care but also on their loved ones. Too often, we forget the strain that falls on family members, who give so much of themselves to ensure their relatives are looked after. This understanding motivates me every day. There is an infectious belief among our staff, and within the local community, that we truly have the best carers in the area. Therefore, I have always seen that my main role is to support the team so they can focus on doing what they do best—delivering exceptional care to you and your loved ones. It’s my job to make sure they have everything they need to make your journey easier, and to make it the best experience possible. I don’t take the responsibility of running this company lightly. I know how important this service is, and I’m dedicated to ensuring that you can trust us every step of the way. You can count on me and my team to provide the care and attention you deserve. We and I will not let you down.

Sean Byrne - Director

Hello! My name is Sean, my role here at Bluebird Care is to help make the lives of staff as easy as possible through operational efficiency, so our Bluebird Care teams can focus on what we do best, delivering the highest quality care! My background has involved a few different experiences. I have previously worked at the West Ham United First Team as a sports scientist from 2019 to 2021! Following that, I worked in a start-up company as an operational lead and technology consultant. My team and I built the company's presence in the local community whilst focusing on how to run our day-to-day operations as efficiently as possible to benefit our staff. Following this, I took on a very high-pressure role as a lead recruitment consultant for a fast-growing company in London, where we doubled our headcount in 6 months. I am so excited to be part of the Bluebird Care family. The work that everyone does here is so impactful to the community and I am looking forward to meeting everyone who is a part of this amazing company and hearing and being a part of all about the great work that everyone does day to day.

Charlene Bennett - Director of Care

I joined Bluebird Care Swale in August 2021 as a Care Assistant, entering the sector with no prior experience. Her passion for care quickly became evident, and by December 2021 she had progressed into an On-Call Assistant role. In September 2022, she moved into the office as a Support Supervisor, where she supported new carers at the start of their journeys and took on the responsibility of Manager on Call. Her continued commitment to high-quality, person-centred care led to her promotion to Lead Customer Support Supervisor, and she now proudly serves as Director of Care. As a qualified Mental Health First Aider, she also plays a key role in supporting staff wellbeing and fostering a positive workplace culture. She is deeply committed to upholding the highest standards and is proud to lead a team that truly makes a difference every day.